Who have we here, then?
Well it's only James Cherry from Leicester. You might've heard his latest track 'Why Don't You Listen' on Radio 1? Dead good? Yeah, him.
Go on then, what's his story?
We're not gonna lie, James came to our attention when Louis Tomlinson of One Direction fame tweeted his support and had a bit of a fangirl recently. After hearing James's oh-so-soulful tones, Tommo said: "love your sound man! Really cool shit" [sic]; and since 'really cool shit' is right up our street, we had to check him out.
James released his bloody brilliant Blame It on Our Youth EP last year, and since then the BBC Introducing lot have been all over him. Probably about time we got on board too, right?
Wait, he sounds just like...
This might sound like a weird one; but imagine James Morrison (remember him?), James Bay, Sam Smith and Ed Sheeran and got chucked in a blender with a sprinkle of soul and you wouldn't be far off. He's bringin' back those Motown vibes and we're loving it.
How's his hair? PRIORITIES.
Pretty great, actually. Very neat.
Destined for the top or a massive flop?
Well considering he's got the voice of an actual human angel and can count Louis as a fan, we're predicting big things for this one.
Oh, can we just hear him already?
GO ON THEN.