In news that won't even cause the faintest ripple of surprise to cross your face, 5 Seconds of Summer have taken home the gong for most popular band on Tumblr - meaning those edits you've made of Calum dressed as a medieval squire have actually proved quite useful after all.
The news was announced after Tumblr released their usual Year In Review feature on December 5th, with the big bosses at the platform suggesting that the success of their Sounds Live Feels Live world tour contributed to the widespread discussion about them.
For sure. Also Luke's razor sharp cheekbones. But yeah, the tour too.
Beating both One Direction and Twenty One Pilots to the glorious top spot, Tumblr's content insights manager told Billboard why she thinks 5SOS stole the show this year: "5 Seconds of Summer getting to No. 1 wasn't surprising; they were No. 1 most weeks on Fandom Metrics.
She continued: "And I think of a lot of it just has to do with...cute boys from Australia making really relatable music that's fun. You don't have to be into pop-punk to like 5 Seconds of Summer. They have this mass appeal that anyone can pick up and be really excited about them. "
Well yeah, we've been preaching about this mass appeal thing for ages. We'd also like to start a round of applause for fanfiction, photoshop, and all the commentary about Ashton ageing in reverse like some kind of punk rock Benjamin Button with an Australian accent.
It all played an important part.
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