Years & Years and Tove Lo premiere 'Desire' music video

Olly Alexander for PM tbh

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Years & Years

They've already released it once donkey's years ago, but Years & Years have now nabbed Tove Lo of SWEDISH SONGSTRESS fame for a fancy new single mix of 'Desire' and the video's *so* frickin' good.

Basically the whole thing's a well strong statement about sexuality and the music industry, with Olly Alexander explaining the band were keen to get 'other sexualities and identities' outside of the cis 'norms' involved in the vid. Er, YAAAAS.

Olly Alexander
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Posting an open letter about the video on the boys' official Facebook page, frontman fella Olly explained: "Most of the pop videos I've seen that have any male and female interaction are usually centred around a romance, and that's great, I am all for romance, but let's fact it there are a lot of other sexualities and identities that are well deserving of some shiny pop video love.

"I've been wanting to make a video with some of my queer family for a long time and 'Desire' felt like the right time to do it.

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"I LOVE POP (obviously) so, why is it that in 2016, a Pop video featuring people expressing their sexuality who aren't cis-gendered or heterosexual, feel at all unusual or progressive? Well for a lot of people, it doesn't- they live and think outside of the societal binary most of us are used to, but for a lot of other people, myself included, it does. It shouldn't, but it does. I am an openly gay male singer, in a band called Years & Years, we make pop music. We're not the only queer-frontman-led acts nor am I the only openly gay male singer but all that being said there aren't that many of us and at times I've felt real pressure to hide or to limit my sexuality" [sic].


What d'ya make of that, eh? Bloody brilliant innit? Tweet us your thoughts over @sugarscape or drop a comment in the box below, please and a-thank you.


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