It should probably be clear by now, that in the world of Kimye, nothing happens without a big fat reason.
Case in point is Kim Kardashian and Kanye West's moody matching Balmain looks and that they wore to this year's Met Ball.
Why? Because it turns out that they were all part of Kanye's music video for 'Wolves', which his finally just dropped and which also happens to be the new campaign video for the winter Balmain collection.
As well as features from Sia and Frank Ocean on there, the video is packed with top models striding about looking glam and aslo...crying. Kylie Jenner's also there and then there is, of course, Kanye, who is seen working some very suave outfits and those terrifying icy blue contact lenses he wore to the event.
While half of the vid was shot on set, the other half was filmed at the Met Gala after party, hence the Balmain Army having a dance every so often.
We think it's some sort of metaphor for life as a rich and famous person actually being really hard, but it's kinda hard to take that seriously when they're all wearing outfits that cost more than your rent this month.