Paris she's no stranger to getting her kit off so her latest venture must have been a doddle...

The multi-tasking millionaire has launched a new champagne and in the ad she appears totally nude bar a coating of gold paint.

Miss Hilton shot her campaign for the bubbly, called Rich Prosecco, in California’s Mojave Desert for a reason; the generous heiress has decided to donate a percentage of the profits to charity.

Twenty percent of the money made from the Rich Prescco line of Bubbly From A Bubblehead to the Rich Water Foundation, a scheme to source water from icebergs and relieve drought-hit regions.

Paris Hilton doesn't yet own the world, give her time!