It's those bloody masks is what it is.
Florence + The Machine's new video for Shake It Out is undoubtedly beautiful and full of artistic wonder; it's a bit like a mini-film and everything has clearly been carefully planned and thoughfully placed in each shot to capture the perfect essence the director was looking for.
It's also frickin' scary.
Is it just us? We think it's the masks and the creepy magicians who look a bit like they actually would saw people in half and then big fat laugh about it.
Crackin' song though.
New album Ceremonials is out October 31st. SEE, Hallowe'en. Scary.