Another foray into fashion for the singer…
Lana Del Rey has been unveiled as the face of H&M’s Autumn campaign.
In these preview shots, Lana is wearing a powder pink jumper and matching skinny jeans while she pouts at the camera from underneath a huge beehive.
It’s all very retro and very Lana!
The Autumn campaign will launch in press and on TV in September.
According to the Telegraph, Lana will also record a cover version of ‘Blue Velvet’ for a short film that will be released at hm.com on September 19.
Edits from the film will then make up the TV adverts.
A spokesperson for H&M said: “We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice.
“We think she shows our fall fashion in a very inspiring way.
“The theme of the campaign is a modern and feminine woman with a soft attitude.
“Curves and waist are important in autumn’s silhouette. With a focus on knitwear and tweed.
“Colour’s include powder tones and accessories in wine red.”
If you’re curious about ‘Blue Velvet’, here’s an old version of the song Lana will cover…
So what do you think fashionistas? Are you looking forward to the campaign and collection? Comments please!