30 seconds of pure vintage goodness
Lana Del Rey is fronting H&M's new autumn/winter campaign for 2012, lending her spooky (although we have been known to call them 'mesmerising' in the past) vocals and beehived barnet to their new TV advert.
The ad sees Lana crooning Blue Velvet into ye olde microphone, before the camera pans around the room to reveal a few Del Rey clones having a nice sit down, looking like Lana.
We're then treated to a variety of serious-faced poses in an array of jumpers and knitwear...
...a MASSIVE CLOSE UP...
...and that's about it.
What do you think, has Lana seduced you through H&M's doors?