Boring make-up palettes and stick lipglosses are old news - now the packaging has to be as fun as the colours inside!

It seems that big cosmetic brands are thinking up new ways to make their products more exciting - and now it's extended to quirky shaped packaging

Big brands like Dior and Lancome have already released lipglosses that double up as jewellery (charm bracelets, pendants, rings) but how could anyone resist this cute ice cream cone from Italian brand PUPA.

It's a yummy colourful cone filled with an ultra-shiny pearlescent lip cream that will drencg your lips with gorgous colour and "wet-look" shine. £5.50 from spoiledbrat.co.uk

While you're on the site, check out these adorable PUPA fish-shaped Gliterring Ocean palettes which include blusher, lip glosses, eye shadows and eye pencil. Available in warm luxurious gold or cool metallic silver, £15.