Just when we'd forgiven Kanye West for his arrogant ways, he goes and picks on Princess Swift on her big night...but why?

This year's MTV VMA Awards has been dramatic to say the least, but Kanye West's latest stunt has made him some new enemies in the music biz!

It all started when Taylor Swift won Best Female Video award, against the likes of Pink, Katy Perry and Beyonce with her legendary Single Ladies video.

Surprised at winning, Taylor got up on stage to accept her award, only to be interrupted by Kanye, ranting that Beyonce made the best video of all time - the cheek!

Watch the cringe-worthy moment right here...

Taylor was left devastated after the incident and was crying backstage with her mum.  But all was not lost, as Beyonce won Video of the Year and invited Taylor on stage to finish her speech.  The ladies in red then shared a few hugs and the crowd cheered Taylor on...aww!

Watch Beyonce give Taylor her moment...

Not only was Beyonce alarmed at her mate's dig at Taylor, but Pink and Katy Perry have had a go at him on Twitter...

Pink said: "Kanye west is the biggest piece of s*** on earth. Quote me."
and Katy Perry said: " F*** U KANYE. IT'S LIKE U STEPPED 0N A KITTEN."

Loudmouth Kanye later 'apologised' for upsetting Taylor, but do you reckon he's being totally sincere?

"I'M SOOOOO SORRY TO TAYLOR SWIFT AND HER FANS AND HER MOM. I SPOKE TO HER MOTHER RIGHT AFTER AND SHE SAID THE SAME THING MY MOTHER WOULD'VE SAID. SHE IS VERY TALENTED! I LIKE THE LYRICS ABOUT BEING A CHEERLEADER AND SHE'S IN THE BLEACHERS! …………………… I'M IN THE WRONG FOR GOING ON STAGE AND TAKING AWAY FROM HER MOMENT!…………….. BEYONCE'S VIDEO WAS THE BEST OF THIS DECADE!!!!"

We've been obsessed with Beyonce's Single Ladies video, but Kanye's dig at Taylor was just unforgiveable. Do you think Kanye was right to speak out against Taylor's win, or was it just plain mean?

Comments please...